Making Outside Easy
Since 2004
Making Outside Easy
Stonz is a proudly mom-founded brand since 2004. Our vision has been to connect kids to the outdoors daily, no matter the weather. We make it easy to get outside with kid-centric products designed around kids movement. We create high-quality footwear and apparel, made to last through multiple seasons, so children (and parents) can enjoy the open air with comfort, security, and the freedom to move.We live our values each day by developing thoughtful products specifically designed for children. It's important to us that we make it easier for families to spend time together more easily, turning every moment into a memorable and fun experience.
At the heart of it all we are guided by our brand promise to make getting outside easy for both parents and children. Stonz promises that our footwear will support developing feet and our apparel is made to last through multiple stages of growth.
Our Story Began in 2004
Our story began in 2004 when founder Lisa Will, an outdoor enthusiast and new mom, realized how challenging it was to get outside with a baby.
Determined to make life easier for parents, she designed a bootie that slipped on in seconds, and actually stayed on, so she could spend less time fussing with gear and more time enjoying the outdoors with her son. That sparked a mission to create problem-solving gear that makes getting outside eortless, starting with winter mitts that wouldn’t fall, and growing into a full collection of footwear, accessories, and apparel built for kids’ movement, comfort, and independence.
That same philosophy—helping families spend less time on the struggle and more quality time together—still drives everything we do today.
Over 20 Years of Success
July 2025
2024
2021
2011
2010-2013
2006 - 2010
2004
Our Promise
Kid-Specific Designs
Designed for ages 0–6, with every detail supporting movement, independence, and outdoor fun.
Non-Toxic & Safe
Stonz products are crafted with thoughtfully chosen materials that prioritize safety and durability.
Long-Lasting
Every fabric and component is carefully selected to ensure it’s safe for kids and built to withstand the demands of active play, providing peace of mind for parents and lasting value.
Vegan
We stand behind our vegan-friendly products that are free from harmful chemicals like flame retardants, formaldehyde, lead and phthalates
Certified by Podiatrists
Every Stonz shoe is designed with healthy foot development at its core and certified by both the APMA and CPMA, two of the most respected podiatric organizations in North America. Because the foundation built in childhood shapes how a body moves for life.
"As a podiatrist, I recommend the Stonz Cruiser as a first-walker shoe because it meets essential foot development needs while offering comfort and safety."
— Dr. Howard Green, Doctor of the Canadian Podiatric Medical Association