Digital Marketing Manager APPLY NOW

Full time



Digital Marketing Manager


Vancouver, BC, Canada

Remote

Benefits Offered

Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“You'll be part of an amazing team of "A" players, a great culture created by the team, you will have an impact and the opportunity to grow!”

WHO WE ARE

We are Stonz—an extremely fast-growing children's outdoor footwear and apparel brand with a mission to make childhood better for both parents and our kids, so we can raise a better next generation of human beings. All our products are smartly designed specifically for kids and tested for bad chemicals and toxic materials to ensure your child remains safe and our planet becomes more sustainable.

We are looking for a talented digital marketing strategist / ecommerce manager to join our growing team to take responsibility for some or all of our Direct-to-Consumer growth channels including Website, Pay Per Click Marketing, and Amazon. The ideal candidate has experience growing marketing channels for ecommerce brands through a combination of advertising and web/email optimization. You will be working side-by-side with our creative / brand teams to increase sales and improve our customer experience. You will have the opportunity to grow here and develop your leadership. We are fully remote now with a team goal of meeting 2 days per week at a team-based space.

RESPONSIBILITIES

Website, SEO & Email Automation

  • Use research and data to uncover opportunities and develop, prioritize and execute strategies to increase conversion rates across the purchase funnel, increase AOV, LTV and referrals.
  • Develop and adhere to quarterly plans which include clear goals, projects, forecasts, and budgets.
  • Develop new web content and email automations, and regularly run A/B conversion optimization tests
  • Maintain SEO best practices on stonz.com while regularly evaluating and executing on new on-page SEO opportunities to grow traffic
  • Champion the stonz.com user experience to ensure each product category is maximizing sales potential, and work with the rest of the Stonz team to keep website content up to date, accurate, and on brand.
  • Become a company expert in the areas of ecommerce, email marketing, conversion optimization, SEO, and analytics.

Pay Per Click

  • Own all of Stonz Paid Media strategies including Facebook and Google Ad programs to increase revenue through developing and optimizing our ad programs.
  • Regularly launch new campaigns and optimize to deliver revenue within target ROAS and budget

Reporting

  • Oversee ecommerce analytics platforms (i.e. Google, Shopify) to ensure accuracy and report monthly and quarterly on core KPIs, projects status, and new growth opportunities to integrate into strategic plans
  • Communicate industry trends, share insights and make recommendations to the marketing team
  • Support the B2B business with regular reporting as needed

QUALIFICATIONS:

  • Well-organized, attentive to detail, punctual
  • Strong with Google Analytics and data analysis
  • 3+ years experience scaling ecommerce brands through digital marketing strategies
  • Experienced working some or all of the following: web optimization / shopify, email marketing, facebook ads, google ads, SEO, Amazon
  • Strong critical thinker and problem solver

WHY WORK FOR STONZ?

  • Become a core member of our fast growing and very engaged team
  • Have an impact
  • Tons of autonomy
  • Competitive salary + benefits
  • WFH with flexible work hours

About Stonz:

We are Stonz (www.stonz.com) —an extremely fast-growing children's outdoor footwear and apparel brand with a mission to make childhood better for both parents and our kids, so we can raise a better next generation of human beings. All our products are smartly designed specifically for kids and tested for bad chemicals and toxic materials to ensure your child remains safe and our planet becomes more sustainable.


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AWARDS & PRESS

AWARDS & PRESS

Stonz as recognized through awards, by the press and as seen in the media.


AWARDS


Stonz products have received numerous awards over the years, having been tested by savvy reviewers and professionals based on value, functionality, quality and product appeal. In addition to the below, Stonz products have been recognized by Creative Child Magazine, Red Tricycle, the National Parenting Center and others. 

 

Stonz Booties are certified by the Canadian Podiatric Medical Association as a product that promotes the development of young feet

Canadian Podiatric Medical Association Seal of Approval

Stonz Booties are certified by the Canadian Podiatric Medical Association as a product that promotes the development of young feet.




Creative Child Magazine Awards

The Stonz Sun Suit was named the 2018 Product of the Year in the Outdoor Play Apparel category, while our Baby Mitts received a 2018 Preferred Choice Award by Creative Child Magazine.


Stonz Scout Winter Boots were awarded the 2018 Product of the Year award for Winter Footwear. 

Baby Maternity Magazine Awards

Stonz Scout Winter Boots were awarded the 2018 Product of the Year award for Winter Footwear. Our Sun Suit also received the 2018 Preferred Choice Award for Sun Protection Apparel, as voted by new moms and moms-to-be.


Stonz Booties were awarded with the PTPA Seal of Approval.

PTPA Seal of Approval

Stonz Booties were awarded with the PTPA Seal of Approval.


Stonz Awards - Mom's Best Award Winner

Mom's Best Award

The Mom's Best Award for Fantastic Products recognizes the best of the best in juvenile products, toys and media as evaluated by moms.


Stonz Baby Booties have been recognized by iParenting as a top baby product.

iParenting Award

Stonz Baby Booties have been recognized by iParenting as a top baby product.

 

PRESS


Here are just some of the latest mentions of Stonz in the media.

 

November 2018

Stonz as featured by Business Insider

‘The Best Kids' Snow Boots You Can Buy’
Featuring our Trek Winter Boots.
View Full Article

 

November 2018

Stonz as featured by KTLA

‘Hacks for Those Travelling With Kids’
A segment with Mom blogger Jessica Hall.
Watch Clip

 

November 2018

Stonz as featured by Business Insider

‘The Best Mittens You Can Buy’
Featuring our Baby Mitts as best mittens for babies.
View Full Article


October 2018

Stonz as featured by Pop Sugar

‘Best Products for Babies and Kids’
Featuring our Toddler Booties.
View Full Article

 

February 2018

Stonz was features at Today's Parent - ‘36 Adorable Rain Boots for Kids’

‘36 Adorable Rain Boots for Kids’
April showers don't have to be gloomy.
View Full Article

 

November 2017

Stonz is feature on CTV News clip "Mompreneurs share their top holiday picks for kids."

CTV News Hour Ottawa – ‘Top Pics’

Mompreneurs share their top holiday picks for kids.
Watch Clip

 

August 2017

Stonz introduces sun-sational UPF line on Earnshaw's article.

‘Sun Savvy’

Stonz introduces sun-sational UPF line.
View Full Article

 

SPOTTED IN STONZ


Some familiar faces spotted in Stonz products!

Molly Sims

Model and actress Molly Sims’ kids are having a blast in their Stonz Rain Boots!

Model and actress Molly Sims’ kids are having a blast in their Stonz Rain Boots!

Alec and Hilaria Baldwin

Alec and Hilaria Baldwin’s little ones are loving their Stonz gear!

Alec and Hilaria Baldwin’s little ones are loving their Stonz gear!


Eva Chen

Eva Chen's adorable son Tao wants to share his Stonz Rain Boots with mom!

Eva Chen's adorable son Tao wants to share his Stonz Rain Boots with mom!


Busy Philipps

Actress Busy Philipps’ daughter is rainy day ready in her Stonz Rain Boots and Liners!

Actress Busy Philipps’ daughter is rainy day ready in her Stonz Rain Boots and Liners!


James Van Der Beek

Actor James Van Der Beek’s daughter Olivia was spotted looking rain ready in her Stonz Rain Boots!

Actor James Van Der Beek’s daughter Olivia was spotted looking rain ready in her Stonz Rain Boots!


Erika Christensen

Erika Christensen, of Parenthood fame, took her daughter for a Fall outing wearing her Polka Dot Booties!

Erika Christensen, of <i>Parenthood </i>fame, took her daughter for a Fall outing wearing her Polka Dot Booties!


Hilary Duff

Hilary Duff dressed her son Luca in his Blue Stonz Rain Boots. We love those smiling faces!

Hilary Duff dressed her son Luca in his Blue Stonz Rain Boots. We love those smiling faces!


Neil Patrick Harris

Neil Patrick Harris took his two little ones out for a stroll in NYC, with his daughter decked out in Stonz natural rubber Rain Boots!
Neil Patrick Harris took his two little ones out for a stroll in NYC, with his daughter decked out in Stonz natural rubber Rain Boots!


Jennifer Garner

Jennifer Garner's youngest daughter Seraphina was spotted in Stonz Booties in the polka dot brown design. She also has the Stonz polka dot brown fleece hat to match!

Jennifer Garner's youngest daughter Seraphina was spotted in Stonz Booties in the polka dot brown design. She also has the Stonz polka dot brown fleece hat to match!


Halle Berry

Another one of our favorite famous moms, Oscar-winning actress Halle Berry, was spotted buying a pair of Stonz booties for her daughter Nahla at Circle Craft in Vancouver.

Another one of our favorite famous moms, Oscar-winning actress Halle Berry, was spotted buying a pair of Stonz booties for her daughter Nahla at Circle Craft in Vancouver.